Job Description:
The duties and responsibilities described below do not represent a comprehensive list for this position. Additional tasks may be assigned periodically as necessitated by business demands.
· Conduct, implement, and monitor keyword research to boost local SEO visibility and rankings
· Write, edit and optimize overall content, including copy, blogs, page headings, titles, image tags, meta descriptions, etc.
· Improve overall local search traffic and volume through best practice SEO
· Contribute to the case studies, social media, outbound messaging, etc.
· Prepare analytic reports that include traffic and website performance
· Forecast trends and determine how they will enhance future traffic
· Communicate effectively and make strategic recommendations to improve SEO positions for target keywords
· Perform audits regularly to identify issues and ensure sites are properly optimized
· Work closely with social media team to align social distribution and SEO efforts
· Other duties may be assigned
Qualifications:
• 2-3+ years of experience in a SEO-specific marketing role in Real estate industry (preferred)
• In-depth understanding of Google Analytics, Moz, SEMrush, and other search optimization tools
• Expertise with SEO best practices and how search engines work
• Excellent writing skills in short and long form
• Extremely detail-orientated and process driven
• Google Analytics certification (strongly preferred)