Job Description:
Performance Marketing Specialist
Job description:
To further accelerate growth of our multiple e-commerce companies, we are looking for an enthusiastic and experienced Performance Marketing Specialist with a can-do attitude to design, run and manage paid and organic digital media marketing campaigns for multiple brands (local & global). Come join us to live well, work better, and be the best.
ROLE PURPOSE:
The ideal candidate will be responsible for growing revenue through digital media by designing and executing digital marketing campaigns for multiple brands (local & global) as well as managing our social media profiles. After campaigns have been launched, you will extract and analyse data across multiple channels. Key responsibilities will include:
Plan and create content for social pages and marketing channels such as Facebook, Instagram, Google Ads, YouTube.
Setup and Manage paid ads campaigns on Facebook, Instagram, Google Ads, YouTube, etc.
Analyse the digital marketing campaigns and optimise them to increase the conversions and reduce cost.
Plan and execute multiple types of paid digital marketing campaigns, such as Google Search, Website Traffic, Brand Awareness, Page likes, App installs, etc.
Community management across multiple social media pages such as Facebook page, Instagram, Google, YouTube.
Creative ability to work with a graphic designers and Videographers on creating & enhancing contents for the social media posts and videos.
Cross-collaborating & liaising with influencers, industry partners, and other marketing agencies to promote the brand and build strategies.
Managing leads and coordinate with sales team to create relevant marketing campaigns
Provide analytical reporting of campaigns to stakeholders
Education & Experience:
At least 3 years of experience in the creating digital marketing contents and campaigns (paid ads and organic posts, etc.) for multiple local and global brands on Facebook, Instagram, Google, Youtube, etc for e-commerce and B2C digital businesses
Excellent creative marketing skills
Excellent communication and writing skills
Strong understanding of marketing principles
Bachelor’s in Marketing, Computer Science, or similar fields