Frontline Marketing Director – PAK

Job Type: Full Time

Job Description:

Focus, Scope, & Impact

Drive bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans
Provide strategic and executional / franchise unit specific input on Operating Unit-and Market-level portfolio strategy, brand plans (activities, calendars, execution ) and local innovation opportunities
Build a strong relationship with key leaders in the system in both TCCC as well as in bottling partner to effectively lead regional market development ensuring the right implementation of projects
Ensure high quality market input and strategic local guidance for the development of Operating Unit- and market-level category/brand strategies as well as Innovation projects
Own the overall region’s marketing activity calendar, transform the strategic direction and plans form category teams to operational plans and build alignment and engagement behind them for a strong year along calendar with clear priorities and initiate windows used across the system
Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers


Significant Marketing and leadership experience (15+ years), including leading teams
Direct experience with marketing activation
Business and commercial acumen, including financial expertise
Experience working in cross-functional and cross-geographical teams is preferred

SkillsMedia Planning; Sponsorships; Local Advertising; Shopper Marketing; Marketing Activation; Creative Briefs; Digital Media Strategy; Marketing Strategies; SWOT Analysis; Competitive Market Analysis; Brand Positioning; Social Media Strategies; People Management; Problem Solving; Brand Architecture; Channel Management; Team Management

Our Purpose And Growth Culture

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.


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