Email Marketing Specialist

Job Type: Full Time

Job Description:

Job Summary:

We are seeking a highly skilled and creative Email Marketer to join our team. The ideal candidate will be responsible for creating and executing email marketing campaigns that effectively engage with our customers, managing email databases and creating newsletters. This position will require a deep understanding of email marketing best practices, excellent communication skills, and the ability to analyze and interpret data.


●    Develop and execute email marketing campaigns that align with the company’s overall marketing strategy.

●    Create and manage email lists and segmentations to ensure messages are targeted and personalized.

●    Design and implement direct email marketing campaigns.

●    Email Copywriting.

●    Cold Emailing.

●    Proofread emails for clarity, grammar and spelling.

●    Ensure mobile-friendly email templates.

●    Write newsletters including all company updates.

●    Upgrade our email templates using graphics, personalization and advanced features.

●    Ensure prompt and accurate communication with clients via email to minimize unsubscribes.

●    Create email databases for lead generation.

●    Report on sales revenue generated from email marketing efforts.

●    Ensure emails follow industry policies and best practices.

Requirements and skills

●    Proven work experience as an Email marketing manager or Digital marketing specialist.

●    Experience in Email Marketing tools.

●    Hands-on experience with HTML and content management systems.

●    Proficiency in marketing automation technology.

●    Knowledge of SEO/SEM and Google Analytics.

●    Familiarity with analytical and database tools.

●    Excellent written communication and copywriting skills.

●    Strong project management skills.

●    An ability to work under tight deadlines.

Education: Bachelor’s degree in Marketing, Business Administration, or a related field

Experience: 1-2 years of experience in email marketing and sales generation

Skills: Strong knowledge of email marketing and advertising, excellent communication skills, data-driven decision-making skills.

Personality: Passionate about digital marketing and sales, creative, driven, and resilient

Schedule: Full-time, Monday to Friday, with flexible hours

Compensation: Competitive salary, plus commission based on sales generated through Email marketing efforts.

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