Corporate Communications Lead

Job Type: Full Time

Job Description:


Role will be Leading the Internal Communication Agenda and support Sr. Manager Corporate Communications and Sustainability for initiatives related to Corporate Communication, CSR, and Sustainability of Pakistan BU PO1 Business.


Support in developing and implementing Strategic Communication and Reputation Building Plans that support the overall business priorities in Pakistan
Drive ambassadorship program/internal influencers to tell the PepsiCo story and drive employee engagement campaigns and The PepsiCo Way narrative.
Identify and develop new and innovative communication systems and processes that support the progressive engagement of a wide range of stakeholders and internal audiences (implement new myPepsiCo, Content Hub and Yammer across the sector).
Ideate, develop and manage content for PepsiCo Pakistan Internal platforms – E-mail, Content Hub, MyPepsiCo, Yammer, townhalls etc.
Assist Sr. Manager Corporate Communication and Sustainability on sustainability communication and Support Pak BU water, plastic and Agri plans with effective internal communications to tell the PepsiCo sustainability story. Work with HR to dial up the employee engagement on sustainability.
Together with global Internal Comms team establish a regular process for health check for Internal communication channels through data mining and analytics and ongoing quarterly scorecards.
Create a deeper employee connect to the PepsiCo Way leveraging existing internal comms channels and platforms.
Maintain relationships with relevant stakeholders.
Work closely with BU comms leads on developing and executing internal Comms strategy, narratives for identified campaigns
Partner with the global digital team on content storytelling, seeding stories to the content team
Create a deeper employee connect to the PepsiCo Way leveraging existing internal comms channels and platforms.
Balance inhouse, global and third-party organizations input to develop best visual internal storytelling approach for marquee stories related to Associates, Initiatives etc.
Deliver strategic internal communications support to Pak BU through consistent communication, focused on key brand, corporate & EVP campaigns
Drive the corporate reputation agenda of the company and deliver it through developing and implementing internal and external communications plan
Proactively support Sr. Corp Comms Manager to build and maintain relationships with media and influencers to ensure crisis mitigation and leveraging reputation
Partner with Sr. Manager Corporate Comms & Sustainability on sustainability communication & initiatives such as press releases, digital media content
Manage a wide range of other corporate communications issues as needed by quickly developing strategies, getting relevant stakeholders aligned on a path forward, and then executing
Draft overviews and develop talking points for key corporate programs and executive initiatives including interviews and speaking engagements; Develop briefs for written materials, including Q&As, speeches, interview talking points, and other corporate messaging
Manage the social/digital media assets and pages of the Pakistan BU. Ensure they remain relevant and updated
Handle Legal alignment for all Internal employee campaigns and communication


Qualifications & Experience:

5-6 years of progressive experience with proven track record in broad-based Corporate Affairs or Communications function/ communications role
Experience of either delivering or developing communications for CSR initiatives
Demonstrated experience working with senior leaders in FMCG multi-brand environment
Master’s degree in Journalism, Business Administration, Communications, or a related field of study, preferred
Fluency in Urdu and English

Key Skills:

Proficiency of all principles, execution, and advanced technical expertise in the field of communications
strong relationship building skills with media and influencers
Managing social media assets and pages
Excellent verbal and written communication skills essential, including writing experience across varied media and communications channels (speeches, news releases, internal business leaders’ communications etc.)
Ability to quickly understand and address complex issues; to work collaboratively with others across business units, functional departments, geographies, and disciplines: to work on multiple tasks: to work with a very high degree of independence
Ability to work autonomously in a fast-paced environment
Strong hold on corporate event management
Strategic and creative thinking
Proficient in MS Office, Graphic designing software such as Canva, Data analysis tools
Time management and ability to prioritize
Attention to details
Discretion when working with key sector executives

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