Job Description:
In a Nutshell:
We are looking for a highly motivated Category Lead for our food category who could position Savyour as the first choice for customers in the segment while building the right persona. The incumbent will also have to collaborate with sales to onboard new brands that align with our Consumer Personas. The Category Lead will also be evaluating the market trends along with competitors’ analysis to suggest appropriate measures.
Why is this role important for GADITEK’s work?
The Category Lead will be responsible to strengthen the position in that specific category by monitoring, analyzing, reviewing the insights, and suggesting the change. The individual will also have to be able to formulate strategies that could create favorable outcomes for the company. The Category Lead will also be assisting the sales team in onboarding the appropriate brands that align with our Customers’ Personas and the overall strategy to increase the market share.
Once you are here, you will:
Collaborating with internal teams & the senior management to create the right Consumer Personas
Identifying the room for improvements in the category and suggest alternatives
Work on campaigns and promotions to build the customers’ base in the category by analyzing market trends & competitors’ analysis
Utilizing traditional and digital media to communicate with our target audience and positioning Savyour as the starting point of the users’ journey in the assigned category
Partnering with the sales & brand team to strengthen Savyour’s position in the category and onboarding new brands
Working towards increasing the market share of Savyour by strategizing & collaborating with Sales & Brand teams
Owning the metrics of brand’s success and delivering them as per the commitment
Becoming a key player of the team who owns the assigned category and formulates & suggests strategies to strengthen the Brand’s position
Creating Category’s Marketing Calendar and partnering with the Marketing team for execution
Monitoring, reviewing & analyzing the campaigns & delivering value through them
What does GADITEK offer you?
Gaditek is one of the leading technology firms that value employee care. We strive to give our best while ensuring unparalleled growth. But we also work together to make the workplace an energizing eco-system where our teams enjoy collaborations.
We take pride in being Pakistan’s one of the best employers with a work culture that values & prioritizes employer wellness along with a plethora of benefits for its employees.
As a Category Lead – Foods (Savyour), we provide the opportunity for you to:
We offer you the opportunity to lead & execute the assigned category in its entirety. You will be able to coordinate and collaborate with multiple departments to plan, strategize and execute the appropriate strategies for the assigned category. Work towards increasing the market share and present Savyour as the leader in the specific category in comparison to its competitors.
Relevant Experience:
At least 5+ years prior experience in a similar capacity
Strong analytical, multi-tasking, creative, and persuasive skills
Knowledge about the market trends & appropriate strategies to maximize growth
At least Bachelors or Masters degree or equivalent